How many of us have actually thought of starting something of our own, because the nine to five job wasn’t cutting it? I’m sure you’re guilty of it too. It sucks, I’ll give you that, having to work for someone else when frankly, you’d be much happier being your own boss.
Every influencer comes into existence this way. Full-time or otherwise, influencers become influencers because they are really driven by the will (or often, the wish) to start something new. There are two kinds of people: one, that create content based off of actual talent, and two, that buy followers because brands often believe in the numbers game. Which essentially means that the more number of followers an influencer has on social media, irrespective of how much engagement they actually have, the more the recognition they get from brands. Indian brands are one hundred percent guilty of this: not naming names, but I’ve seen brands sending PR packages and handing out sponsorships to XYZ influencers because they have 54k followers, when they themselves follow only seventy people.
So when you follow a very limited number of people, but you’ve got a considerably huge following, it gives the illusion of importance.
Who exactly is an influencer?
From the Internet:
A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. resources. Discover Brand Influencers to Expand Social Reach.
So, why the sudden rise in the “Influencer trend”?
Simply put, it’s easy money, and it never asks for a degree or in many cases, talent. People with awful content sometimes end up as successful influencers because they’re really, really good at handling sponsorships.
Many influencers in fact are so good at sponsored content, the audience won’t know they’ve been taken for a ride – not until the end of the video they’ve posted. By then the views have already been garnered.
And many people are actually ballsy enough to email brands asking for free stuff so they can showcase it on their Instagram. This is a cringeworthy tactic but it’s worked for someone I know. It’s working for someone I know, as we speak.
With a rise in social media posts, and a few carefully bought followers, it’s easy to make the quick buck just by endorsing a product, a process much less tedious and way more enjoyable than a desk job that would give you headaches and backaches and too much stress.
…the euphoria induced from reaching a cult-status, the fame and the brand-sponsored-trips, the power to be pseudo Twiggy and Coco Chanel, has reached a manic frenzy and it’s like this apple that everyone is dying to have a bite of. And the power to promote consumerism and to make profit from it is something of a greed, that becomes insatiable. The more you have, the more you want. The more you want, the more you push. The more you push, there’s no stopping. It’s like an inflammation that keeps intensifying. And it feels good.
The next time you see your former best friend promoting Mama Earth, remember you can shoot them an email too. Everyone has access. It’s just so easy.