Niche Fragrances in India: A Shopping Guide

Niche Fragrances in India: A Shopping Guide

I discovered the world of niche fragrances only recently. It started with a small sample of the classic Baccarat Rouge 540 EDP, from the house of Maison Francis Kurkdjian. And it went on to become two samples, and then a handful and then I fell down that rabbit hole. It’s been a good rabbit hole, but it’s easy to get lost along the way: the reason for this being the fact that there are a ton of fake fragrances floating around, and unless you are careful, you’re going to end up losing a lot of money. This is where I come in, with a select few LEGIT recommendations of places you can get hold of your niche fragrances from.

Now, before we get into the whole shebang, let’s talk a little bit about how a niche fragrance differs from a designer one.

Fragrance experts have divided fragrances into designer and niche since for ever. When designer fashion houses, like Chanel for example, make a fragrance, it is designed to appeal to as many people as possible – this also means that the ingredients that go into the fragrance are usually synthetic. Now, that might not always be the case. On the other hand, niche fragrances are designed to appeal to a “niche” group of people who are always looking for something unique and different. Niche fragrance brands almost always exclusively sell fragrances, and usually use better ingredients, or offer a smoother blend. They also often have a much better sillage (derived from the French word meaning ‘wake’, or the trail of scent that one leaves behind when wearing a fragrance) and wear longer.

This is also why niche fragrances cost you more money, even the entry-level ones like Montale/Mancera. They are also notoriously hard to come by – you won’t find these at your local Parcos – and you are left with very few options to choose from.

2021 for me has been a year of fragrances: I have bought almost little to none of everything else. This whole journey has also made me gravitate towards a few boutiques that I know I can trust, and I am so happy to be sharing them right here:

1. Maison Des Parfums:

They have a boutique located in Palladium Mall, Mumbai and they have a BUNCH of niche fragrance brands. You can find Amouroud, Bond No. 9, Nasomatto (whose fragrances are super unique, from the shape of the bottles to the blends) and even Xerjoff, to name a select few. They don’t have a dedicated website yet, but I’m told it’s in the works. Meanwhile, if you want to buy from them online, you can always look on Tata CLiQ Luxury or send them a direct message on their Instagram handle @mdpindofficial. Shipping is fast, and I always receive my package in less two days.

2. Scentido Niche Perfumery:

Scentido now has three boutiques in the country – one at Fort, Mumbai, one at Khan Market, Delhi and the last one at Banjara Hills, Hyderabad. They carry brands like Clive Christian, Jul et Mad, Roja Parfums, Fragrance du Bois – that list is endless. They also have Fragrance Consultants who actually call and stay in touch over WhatsApp should you find it confusing to pick THE scent of your dreams. And they send in two samples with every order.

Scentido also has an online store.

3. Splash Fragrance:

I got my backup bottle of La Nuit Trésor from Splash Fragrance. Owned by the VERY patient and kind Gaurav Verma, also has a Lucknow based store called Opulence perfumery, this is a one stop shop for BOTH niche and designer fragrances. They also sell decants, and again, send samples with every order.

Find them online here.

4. Belvish:

My latest discovery, I had to add this store to my list for the sheer fact that they tick all the boxes. Really good prices, check (I find their pricing slightly better than Splash’s). Amazing customer service, check. The two gentlemen at Belvish, Akshay and Jaspreet, are real gems of people. You get pot-pourri and eco-friendly packaging with every order. Their shipping is fantastic and I got my order in less than two days. SHOOK.

They’re based in Delhi but they ship pan-India. Find them online here.

Now, having recommended these stores, there’s a tiny footnote I would like to add: niche fragrances are an investment BUT you need to be careful with how much you end up spending. It is so easy to lose track of things, so I recommend sticking to a budget if you’re just starting out. With that thought out of the way, happy shopping!